Google Search Console – Free but Powerful
Every website should connect to Google Search Console. It’s Google’s official tool, and it’s completely free.
What it Offers:
- Performance reports for search traffic
- Coverage reports (indexing issues)
- Mobile usability insights
- URL inspection tool
This tool shows how Google perceives your site — a useful resource for technical SEO insights.
Moz Pro – Trusted by Experts
Moz Pro simplifies and streamlines your SEO efforts. It’s ideal for those seeking reliable data without feeling overwhelmed.
Tools Included:
- Keyword Explorer
- Link Explorer
- Page Optimization Suggestions
- Rank Tracker
Moz’s reputation in the SEO community depends on trust, education, and robust features.
Ubersuggest – Budget-Friendly Option
Created by marketing expert Neil Patel, Ubersuggest offers a powerful set of SEO tools at an affordable price, including generous free limits.
Notable Features:
- Keyword suggestions and trends
- Domain overview
- Backlink data
- Site audit
Its simple interface makes it ideal for beginners starting their SEO journey.
Screaming Frog – Advanced Site Crawler
This desktop crawler is ideal for technical SEO professionals. Screaming Frog finds issues you wouldn’t notice otherwise.
Core Features:
- Identify broken links and duplicate content
- Generate XML sitemaps
- Analyze metadata
- JavaScript rendering
